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Antidote 71
106 - What Is an Integrated Marketing Campaign?
Discover the benefits of integrated marketing campaigns and learn how to make a Gin Blossom cocktail with our expert tips and recipe.
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Antidote 71
105 - Steal These Three Campaign Ideas
Discover three successful marketing campaigns you can adapt for your own strategy, including a unique aloe-infused cocktail recipe from The Violet Hour.
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Antidote 71
104 - Is Direct Mail Still Worth It in 2025? Here’s What the Data Says
Explore whether direct mail marketing is worth incorporating into your strategy, along with a recipe for the classic Brandy Alexander.
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HOSTS

Catelin Drey
Catelin is a photographer and website project manager at Antidote 71. But none of that really relates to her role on the podcast. Catelin brings the sass, the sweet and the fun to the show. And of course, her opinions on gin vs. vodka. (Spoiler, she's team gin all the way.)

Rich Mackey
Rich is the President of Antidote 71 and has been in the marketing industry longer than he cares to admit (*cough* over 25 years *cough*). He's worked agency-side, client-side and freelance, so he's seen a thing or two in marketing over the years.

COCKTAILS, TANGENTS AND ANSWERS
About
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day.
What about the tangents? Oh, we love a good tangent. So we guarantee that in every episode we'll take you down a side journey delving into our personal lives, our history, background or sometimes just a random fact about Taylor Swift (yes, it happens).


ABOUT ANTIDOTE 71
Antidote 71 is a digital marketing agency based in the Midwest with clients nationwide. We help companies in the professional services, manufacturing, construction and medical industries with lead generating marketing programs that help grow their business.
You can learn more about us at antidote71.com.