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Antidote 71
116 - Marketing Lessons From Unlikely Industries
Discover what B2B marketers can learn from successful B2C campaigns with detailed breakdowns and real numbers in our latest episode.
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Antidote 71
114 - Invisible Differentiators in Marketing
Learn how to stand out in B2B marketing with invisible differentiators and enjoy a Modern English cocktail recipe.
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Antidote 71
115 - Personalization at Scale
Exploring B2B personalization at scale: balancing AI automation with authenticity, plus a quick and cozy mulled wine recipe for gatherings. Dive into ...
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HOSTS

Catelin Drey
Catelin is a photographer and website project manager at Antidote 71. But none of that really relates to her role on the podcast. Catelin brings the sass, the sweet and the fun to the show. And of course, her opinions on gin vs. vodka. (Spoiler, she's team gin all the way.)

Rich Mackey
Rich is the President of Antidote 71 and has been in the marketing industry longer than he cares to admit (*cough* over 25 years *cough*). He's worked agency-side, client-side and freelance, so he's seen a thing or two in marketing over the years.

COCKTAILS, TANGENTS AND ANSWERS
About
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day.
What about the tangents? Oh, we love a good tangent. So we guarantee that in every episode we'll take you down a side journey delving into our personal lives, our history, background or sometimes just a random fact about Taylor Swift (yes, it happens).


ABOUT ANTIDOTE 71
Antidote 71 is a digital marketing agency based in the Midwest with clients nationwide. We help companies in the professional services, manufacturing, construction and medical industries with lead generating marketing programs that help grow their business.
You can learn more about us at antidote71.com.

